How Dorset Built Stronger Brand Visibility with Digidarts' Product-Led Storytelling and Performance Content.
About the Client
Background
Dorset is one of India's leading architectural hardware and smart security brands, offering
a portfolio that includes digital locks, smart home solutions, door hardware, and premium
security systems.
As consumer interest in smart homes and connected living continues to grow, Dorset aimed to
strengthen its digital presence, increase product visibility, and build stronger engagement
across social platforms.
To achieve this, Dorset partnered with Digidarts to create a content ecosystem that blended
product education, innovation storytelling, event amplification, and performance-led social
media execution.
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Objective
To build a scalable social media growth engine by:
- Increasing brand visibility across key social platforms
- Driving engagement through product-focused storytelling
- Strengthening awareness around smart security and digital lock solutions
- Leveraging industry events and product launches for maximum reach
- Building a sustainable content framework for long-term audience growth
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Key Audience Insights
Our content planning and creative direction were guided by key audience behavior metrics:
- Primary audience concentrated across Delhi, Mumbai, Bangalore, Kolkata, and other Tier-1 cities
- 25–34 age group emerged as the dominant audience segment
- Strong engagement from working professionals, homeowners, architects, and smart-home enthusiasts
- Male audience contributed over 80% of platform engagement, highlighting opportunities for broader audience expansion
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